Creative Brief:
Create a beer can design and logo for a military veteran brewing company.
Create a beer can design and logo for a military veteran brewing company.
Intent:
The intent of the Smooth Operator logo and can design is to display a playful
patriotic side of our military. Artwork from vets can be created to show support to the many foundations for military veterans. The target audience for this product are those who are looking for a fun way to reminisce about days back while serving their country, and to allow family members to use the artwork for military members to open up about past military experiences.
patriotic side of our military. Artwork from vets can be created to show support to the many foundations for military veterans. The target audience for this product are those who are looking for a fun way to reminisce about days back while serving their country, and to allow family members to use the artwork for military members to open up about past military experiences.
Process:
I started out with free hand concept sketches to get ideas on paper for concept approval, then I created high res sketches with layout and color established, then multiple vector designs, and finally 3d mock ups.
I started out with free hand concept sketches to get ideas on paper for concept approval, then I created high res sketches with layout and color established, then multiple vector designs, and finally 3d mock ups.
