Brief:
Premium Beat is looking to create a :30 Anthem spot for their brand. The spot is called “The Perfect Song” and talks about how important music is to the creative video process, how great the Premium Beat experience can
be, and is somewhat of an ode to the power of music. We are looking for you to board out the entire spot.
be, and is somewhat of an ode to the power of music. We are looking for you to board out the entire spot.
Deliverables:
These are must-haves:
• The entire spot must be boarded out and must go along with the script.
• The spot should end with the PremiumBeat logo and URL (premiumbeat.com)
• The entire spot must be boarded out and must go along with the script.
• The spot should end with the PremiumBeat logo and URL (premiumbeat.com)
Additional information:
• The demo is 18-65 M/F
• This spot will run online in various places such as YouTube pre-roll, Facebook video ads, Twitter ads...
• We are targeting content producers. Editors, Motion Designers, YouTubers, Podcasters, hobbyists...
• At the end of the spot we should direct folks to the url: premiumbeat.com
• Check out our site and brand guidelines (included) for examples of our brand voice and tone
• The Art Direction is totally up to you. We’ve provided footage and stills to use if you think they work, but a
fully animated approach could work as well.
• This spot will run online in various places such as YouTube pre-roll, Facebook video ads, Twitter ads...
• We are targeting content producers. Editors, Motion Designers, YouTubers, Podcasters, hobbyists...
• At the end of the spot we should direct folks to the url: premiumbeat.com
• Check out our site and brand guidelines (included) for examples of our brand voice and tone
• The Art Direction is totally up to you. We’ve provided footage and stills to use if you think they work, but a
fully animated approach could work as well.
Word Map:
I initially wanted a paper/collage style design inspired by the dada design movement. However, this did not meet the brand, so I designed a more swiss grid-inspired design utilizing black, white, and one color. I came up with these boards.
The right song is powerful.
It excites you.
It transports you.
And it moves you…
in ways that images
alone…
just can’t.
(Pause for effect)
We think that perfect song should be a pleasure
to discover…
to sample…
and to use as the soundtrack to YOUR story.
We think THAT experience should be… well, Premium.
Because the RIGHT song makes all the difference.
I really enjoyed this project with School of Motion. I learned a lot throughout the Design Bootcamp course they provided, and continue to learn more everyday.
